AATU is a British premium dog food brand made by Inspired Pet Nutrition, a company based in North Yorkshire that also makes Barking Heads. Its recipes follow an 80/20 rule: 80% meat or fish, often from a single animal protein such as free run chicken, duck, turkey or salmon, and 20% fruits, vegetables, herbs and botanicals. The kibble is cooked low and slow and contains no grains, gluten, white potato or artificial additives. AATU sells dry food, wet food and puppy food on aatu.co.uk, with free next-day delivery on orders over £50.
AATU
Pets Promo codeAATU promo code: 10% off your first order (November 2026)
Checked on 13 November 2026 · Checked by Themis · Terms reviewed on the official website
10% off your first order
The AATU discount code HELLO10 gives new customers 10% off their first order on aatu.co.uk. Enter it at checkout. If you plan to buy regularly, AATU's Subscribe & Save option takes up to 20% off every repeat delivery, with no commitment.
HELLO10
This is an affiliate link: if you buy, the brand pays us a commission. Your price does not change.
How to use the AATU promo code
- Copy the code HELLO10, then click "See the offer" to open aatu.co.uk.
- Choose your dog's recipe and bag size: dry food from 1.5 kg to 10 kg, wet food in packs of 6 to 18 tins, or puppy food.
- To save on every delivery, pick Subscribe & Save on the product page and choose a delivery every 2 weeks to every 2 months.
- Paste HELLO10 in the discount code field at checkout: the 10% comes off your first order.
- Spend £50 or more for free next-day delivery (order before 7pm on weekdays, 2pm at weekends).
Please note: a code entered at the wrong time gives no bonus. Follow the steps in order.
AATU promo code terms
| Code HELLO10 | 10% off the first order, new customers only |
|---|---|
| Subscribe & Save | Up to 20% off every repeat order, no commitment: pause, skip, change or cancel from your account |
| Delivery | Free next-day delivery from £50, otherwise £4.99. Some areas excluded |
| Range | Dry dog food, wet dog food and puppy food |
| Example price | Free Run Chicken dry food, 10 kg: £93.99 recommended price |
| Prices | As listed on aatu.co.uk on 13 November 2026 |
Source: official terms of AATU. Checked on 13 November 2026.
What is AATU?
- Type
- Premium dog food, 80% meat or fish, grain-free
- Maker
- Inspired Pet Nutrition, North Yorkshire, UK
- Sold on
- aatu.co.uk, delivery in the UK
- Trustpilot
- 4.7 out of 5 (2,159 reviews)
Our review of AATU
AATU is one of the few dry foods in the UK that puts 80% meat or fish in the bag, and it says so clearly on every recipe. Most recipes rely on one main animal protein, which makes it easier to find a food for a dog with a sensitive stomach or a known intolerance. Prebiotics and probiotics are added for digestion, and the range is free from grains, gluten, white potato and artificial additives.
It is a premium price: a 10 kg bag of Free Run Chicken has a recommended price of £93.99, so the 10% first-order code and the Subscribe & Save discount make a real difference over a year. AATU is rated 4.7 out of 5 on Trustpilot by more than 2,100 reviewers. As with any change of food, switch gradually over a week or so, and ask your vet if your dog has a health condition.
AATU promo code: frequently asked questions
Is there an AATU discount code?
Yes. HELLO10 gives new customers 10% off their first order on aatu.co.uk. We checked it on AATU's partner information on 13 November 2026.
Does the AATU code work on a subscription?
AATU's Subscribe & Save already takes up to 20% off every repeat order, with no code needed. Check the total at checkout to see which discount applies to your first order.
Is AATU dog food grain-free?
Yes. AATU recipes are free from grains, gluten, white potato and artificial additives, with 80% meat or fish and 20% fruits, vegetables and botanicals.
Does AATU deliver for free?
Delivery is free from £50, with next-day delivery when you order before 7pm on weekdays or 2pm at weekends. Under £50, delivery costs £4.99.
Where is AATU dog food made?
AATU is made by Inspired Pet Nutrition, a British company based in North Yorkshire, which also makes Barking Heads & Meowing Heads.
Can I cancel an AATU subscription?
Yes, at any time and from your account. You can also pause it, skip a delivery or change the products and quantities.
10% off your first order
HELLO10
Checked on 13 November 2026
